"Solution Selling" in a squirrel way.

Published in Sales on Sep 25, 2023

Alright, let’s say selling is like trying to get a squirrel to part with his prized acorn in exchange for some cash. A tricky endeavor, to say the least. Now, imagine you're in a bustling forest marketplace. Here’s a whimsical take on a sales tactic called "Solution Selling."

Scenario: You're selling nut-crackers to the woodland critters. You observe that the squirrel is struggling to crack open his acorns with his tiny teeth. His furry cheeks are sore, his paws are tired, and he's got a stack of acorns as high as a bear's knee waiting to be cracked.

You strut over, your nut-cracker gleaming in the dappled sunlight. But instead of shoving it in his face and shouting, "Buy this nut-cracker now!", you do something different.

1. Empathize:
You: “It looks like you’ve got more acorns than a beaver has sticks, buddy. That seems like a lot of work for such small teeth!”

2. Identify Needs:
You, noticing the plight: “I bet those tiny chompers could use a break, huh? Must be nutty trying to get through that pile.”

3. Present the Solution:
You, casually: “You know, I have this magical device here called a ‘nut-cracker.’ It’s like having the jaws of a bear without the risk of getting eaten. It'll halve your acorns and your troubles!”

4. Demonstrate Value:
You, demonstrating the nut-cracker: crack “See? It’s easier than stealing honey from a half-asleep bear.”

5. Handle Objections:
Squirrel: “But I don’t have much money...”
You: “Well, think of the dental bills you’ll save. Plus, time saved means more acorns collected, right?”

6. Close the Deal:
You, extending the nut-cracker towards the squirrel: “What do you say? Ready to crack this problem wide open?”

The squirrel ponders for a moment, eyes his towering acorn pile, and then eagerly exchanges some cash for the nut-cracker. His days of sore teeth are over, and you've got a little more jingle in your pocket.

And just like that, by understanding the squirrel’s unique problem and offering a tailored solution, you've made a sale, saved a smile, and perhaps, begun a nut-cracking revolution in the forest!